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Discover How Cannabis is Rebranding

Discussing the rise of the 'cannabis economy' at MakeUp in NewYork.

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By: Marie Redding

Senior Editor, Rodman Media


Cannabis is undergoing a massive rebranding — shedding its ‘stoner’ image to become part of a chic, wellness-forward lifestyle. Experts will discuss the growing market at the MakeUp in NewYork show this week.

On Wednesday, September 11th, 4:15 pm to 5:00 pm, Emily Safian-Demers, trends analyst at JWT Innovation Group, will present “From Joints to a Lifestyle Movement: The Rise of the Cannabis Economy.”

Safian-Demers will discuss how cannabis is being rebranded as a lifestyle product, and how it is appealing to demographics well beyond its roots.

More Info: Take a look at the full conference schedule at MakeUp in NewYork

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